Geomarketing Localization Models

Abstract

Based on a comprehensive literature revision, this review article shows a broad and general overview about different location models used within the geomarketing field to achieve its objectives, while exemplifying its process through the use of Geographic Information Systems (GIS). This work has two main goals: to offer the reader the ideas, concepts, and algorithms imbricated in the current practice of geomarketing in an orderly manner, and to promote its development and continuous application.